When there is a large amount of research data (from your desk and in the field), how do you identify connections between themes and areas of opportunity within the project? The best way is to organize them visually.Īfter doing some online research, a large volume of data is raised, and the most relevant findings are captured on Insight Cards. This is where the insights from the Affinity Diagram are organized to seek patterns that help in understanding the problem. Digital, with the aid of an online tool, Miro is a great option.Īfter the Immersion phase, the next steps in Design Thinking are analysis and synthesis of collected information.Analog, with the help of paper (post-its work very well) and pen.It is possible to assemble the Diagram in two ways: This is then put into a diagram containing the macro areas that identify a theme to be worked on, subdivisions, and interdependencies. The proposal is to group ideas based on affinity, similarity, dependence, or proximity. The goal is to take a large amount of information or insights and understand the essence behind that content. The Affinity Diagram is a tool used in Design Thinking, which allows you to organize ideas in a brainstorming session. Read on to learn how to create an Affinity Diagram and understand how it impacts the creation and organization of information. Used complementary with brainstorming, these dynamics can facilitate the visualization of ideas, identify problems, and improve processes. Have you come across a lot of loose ideas and found yourself not knowing where to start? The Affinity Diagram is perfect for those in need of a tool to organize thoughts and insights. Generating ideas is not an easy process, much less an organized one, but Design Thinking has found a way to facilitate this. 3 min read Design Thinking: How to create an Affinity Diagram?
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